Competitive Benchmarking

Growth — Competitive benchmarking lets you compare your Zeodyn Score™ against competitor websites across all six dimensions of the Agent Commerce Stack™.

How it works

Competitors are tracked through your watched sites list. Mark any watched site as a competitor and it will be included in your benchmark comparisons. Competitor sites benefit from the same automatic weekly re-scans as your own watched sites, so the data stays current.

Adding competitors

There are two ways to add a competitor:

1. From watched sites: Open any watched site and toggle the Competitor flag.
2. From benchmarks: Enter a URL directly on the benchmarks page. This creates a new watched site with the competitor flag enabled.

You can optionally assign competitors to a benchmark group to organise comparisons by market segment or geography.

Radar chart comparison

The benchmarks page displays a radar chart overlaying your dimension scores against the average of your competitors. Each axis represents one of the six dimensions, making it easy to see where you lead or lag. The chart updates automatically as new scan data arrives from weekly re-scans.

Dimension comparison table

Below the radar chart, a table lists every dimension with your score, the competitor average, and the difference. Positive differences are highlighted in green; negative differences in red. This gives you a precise, actionable view of where to focus improvement efforts.

Score trends over time

Combine benchmarking with trend charts to track how your position relative to competitors changes over time. Each weekly re-scan adds a new data point, so you can measure whether your improvements are closing the gap.